Some ones idea of what ideology looks like.
Dictionary.com defines ideology as;
1. the body of doctrine, myth, belief, etc., that guides an individual, social movement, institution, class, or large group.
For many people ideology is a term of contempt, but I don't think this makes much sense at all.
Ideology and desire are not separate. There is no secret desire which ideology seeks to suppress only desire in conflict with desires. A critique of ideology "as such" is a contradiction, because it negates the Meta level which it assumes ideology 'falsely' comes from. Either ideology comes from lived desires or there is a transcendent source from which it comes. Conversely desire itself could be said to be transcendent because it seeks to actualize the dream, or the virtual possibilities of reality.
I agree that 'focus' is ideological because it is directed by desire. This, as you know, is called intentionality, and isn't necessarily subconscious. A stated goal can itself be a distraction from the bigger picture. Intentionality isn't the same as desire, it’s the way desire limits, and sharpens our perceptions and 'involuntary' actions. This is why Buddhists practice detachment. The idea behind meditation is that if you sit long enough with your desires you will eventually realize you don't need to fulfill them. This in turn makes you see things that are not directly related to your desires, but it doesn't dissolve intentionality completely. Surly this is a beneficial practice, not least because it opens you up to new possibilities, and desires, and inspirations. Intentionality makes thought and action possible. This might sound like I’m saying that intentionality traps us in our perceptions, I’m not. We shift our perceptions every time we change which task we are doing, intentionality is what allows us to do this, but meditation can give us whole new intentions.
Deleuze differs from the Buddha in that he encourages us to cultivate our desires. In a thousand plateaus, Deleuze writes about the empty Body without Organs, I think this is the same thing Vajrayana Buddhists call the "the diamond body," a bodily state free of desire. Deleuze instead prescribes a state he calls the Full Body without Organs.
There are two characteristics that define the Full Body without Organs: 1) no one desire is thought to be a stand in for another, as in the sublimated desire, and 2) the desire is self-fulfilling. Deleuze gives us two examples of a full B(w)O; 1) the masochist who enjoys his suffering, (for the perverts), and 2) a lover obsessed with the mere thought of their lover, as in courtly love, (for the prods). Both examples problematize Freud’s notion of sublimation because the object of desire does not require consummation, nor is it a stand in for consummation. The full B(w)O also provide us with a new conception of desire which opens new possibilities for discovery, because these desires open up to a multiplicity of subtle experiences.
Ideology is thought to be a human construct, which means that humans create it out of nothing and then force it fascistically on reality, but ideas don’t come from nowhere much less the human soul, they are part of the natural world, that is not to say they are good, there are good ideas and there are bad ideas.
I recently read an article by Syreeta Mcfadden called ‘Teaching the Camera To See My Skin’, in it, she quotes Godard calling Kodak's film stock racist, because it couldn’t see dark skinned people.Can a film stock have desire or intention? Can it be focused on the wrong thing? Is Anti-ideology fascist? These are questions for an emerging world, where possibilities are not reduced to what has already been done. Ideas are the world of the possible.
Teaching the Camera To See My Skin, by Syreeta Mcfadden:
http://www.buzzfeed.com/syreetamcfadden/teaching-the-camera-to-see-my-skin